NARS : LARGER THAN LIFE LONG-WEAR EYELINER

Rich, creamy color. Smudge-proof finish. Incomparable 12-hour wear. NARS takes eyeliner to the next level, infusing a super-creamy, smudge-proof formula with an unparalleled long-lasting finish.

Introducing NARS Larger Than Life Long-Wear Eyeliner, formulated for the perfect balance between creaminess and structure.
Available in nine deeply dramatic shades, from light almond to blackest black, they feature ultra-concentrated color in a super-creamy formula that glides on smoothly and easily yet holds true.
Used to define and shape eyes, Larger Than Life Long-Wear Eyeliners can be worn solo or paired with other eye products for a more enhanced look. To remove, simply wipe gently with a cotton ball moistened with NARS Eye Makeup Remover.
The sleek, soft-touch mechanical pencil features a built-in sharpener for extra precision.

HOW TO GET THE LOOK?

For the Larger Than Life Long-Wear Eyeliner campaign image, Founder and Creative Director Fran?ois Nars photographed model Mariacarla Boscono, whose dramatic face was an obvious choice to showcase the product’s intensity. Under Nars’s direction, makeup artist Diane Kendal created a confident, sophisticated look.
Kendal prepped Boscono’s skin with PRO-PRIME Pore Refining Primer. Next, Siberia Sheer Matte Foundation and Snow Loose Powder were applied for an immaculate complexion. Deep Throat Blush was blended on the cheekbone and up toward the temple. Albatross Highlighting Blush was lightly dusted across the cheekbones, the hairline, and down the bridge of the nose to lend the skin a soft glow.
After preparing the eyelid with PRO-PRIME Smudge Proof Eyeshadow Base, the left side of All About Eve Duo Eyeshadow was applied from lash to brow, the inner corner, and below the lash line. Next, the rich brown shade of Cordura Duo Eyeshadow was swept onto the bridge and into the inner upper corner of the eye.
Bourbon Street Larger Than Life Long-Wear Eyeliner was applied along the top and bottom lashes and inner corner of the eye. The color was extended to the outer corner of the eye and angled toward the brow. Via Veneto Larger Than Life Long-Wear Eyeliner was then applied along the upper and lower lash lines and extended outwards atop Bourbon Street. Cordura Duo Eyeshadow was then blended on top of the extended liner. Brows were defined with Sophia Single Eyeshadow. Lashes were given two coats of Larger Than Life Lengthening Mascara.
To complete the look, lips were defined and filled with Tonga Lip Liner Pencil and finished with Se?orita Lipstick for shine.

LARGER THAN LIFE LONG-WEAR EYELINER PRICE 850 BAHT
AVAILABLE IN NINE SHADES

BOURBON STREET
A festive purple befitting its historic New Orleans namesake, home of the legendary Mardi Gras celebration.
MADISON AVENUE
This slate gray is named for the New York City street that was at one time synonymous with the American advertising industry.
ABBEY ROAD
An iridescent turquoise that’s as psychedelic as the North London street—and 1969 Beatles album—that inspired its name
VIA VENETO
A deep black, named after the famed Roman thoroughfare that served as the backdrop for Federico Fellini’s 1960 classic, La Dolce Vita.
SANTA MONICA BLVD
This crisp white shares its name with the famous Los Angeles strip that stretches from Sunset Boulevard to the Pacific Ocean.
VIA APPIA
A coppery brown inspired by one of the earliest (and most strategically important) Roman roads of the ancient republic.
RUE DE RIVOLI
A metallic forest green inspired by the atmospheric arcaded street hat runs parallel to the Louvre.
RUE BONAPARTE
A light almond hue soon to become synonymous with Paris’s insider shopping destination.
RUE SAINT-HONOR?
A deep royal blue named in honor of the ancient road in Paris’ 1st arrondissement that is home to some of the world’s most elegant boutiques.

Q&A WITH FRAN?OIS NARS

Q Why is eyeliner such an important item to have in your makeup bag?
A It’s a classic—the little black dress of makeup. It’s very pure and graphic and delivers a truly timeless look. And it’s extremely versatile: depending on how it’s applied, the result can be soft and natural or bold and dramatic.

Q How does eyeliner enhance a woman’s beauty?
A Liner accentuates the eye’s shape and seemingly doubles its size, instantly drawing attention to the eye. It also lends itself to a range of looks: sweet, natural, polished, sophisticated, sexy, tough…all can be achieved with one simple pencil.

Q Is there a single shade of eyeliner every woman should have?
A Brown or black hues are always useful since they work on all skin tones and with every eye color, not to mention virtually any shade of eyeshadow. I hope women will experiment with bolder shades, like Bourbon Street and Rue de Rivoli, as they can be just as universally flattering and versatile.